Account-Based Customer Profiles with Orgonza Story Mapping

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Account-Based Customer Profiles with Orgonza Story Mapping

Knowing your target customer’s needs is the lynchpin for successful sales. If you have a great product, but the prospect on the other side of the table doesn’t have the pain your product or service is built to heal, where does that leave you?

We have found that modeling the complex needs of people, or personas, is hard—there are emotional components that drive us to build things like Persona Story Maps and persona cards, but what are we to do with organizations when we’re focused on account-based customer sales?

How to Leverage Digital Strategy Maps for Agile Marketing

jordan's picture

How to Leverage Digital Strategy Maps for Agile Marketing

I want to share with you how our agile marketing team works. We’ve found a ton of operational efficiency for our marketing services by leveraging agile methodologies and story mapping tools we had traditionally only used for web development and product design.

By making this shift, our processes and mapping tools are now our greatest assets.

After reading this, I hope you can adopt these strategies for yourself, so you too may find cohesion across your disparate digital channels and more effectively define valuable campaigns for your team.

Let’s dive in.

Agile Content Marketing with Content Strategy Mapping

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Agile Content Marketing with Content Strategy Mapping

Too often, business owners fall back on a common misconception: “Content creation is easy. Simply choose a topic you think will hit home with your target audience and write about it.”

The problem here is creating engaging content your customers find valuable, and also driving results on your bottom line, is not that simple.

You need a plan and a guide for how those content assets are drive business initiatives forward and engage customers to the point of conversion.

“But we have an editorial calendar?”

How We Built a Content Strategy Story Map for Backdrop CMS

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How We Built a Content Strategy Story Map for Backdrop CMS

When Backdrop CMS came to Facet, they were in need of a clear, well-documented content strategy. Up until that point, the direction of their content was largely guided by weekly meetings. Because those internal discussions were constantly changing, they were left with inconsistencies and an unstructured content direction.

We helped them build a unified content strategy that would span across their organization and sync a variety of complex voices.

Why Call Extensions Are Crucial to Paid Search

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Why Call Extensions Are Crucial to Paid Search

When it comes to paid search ad campaigns, there are several paths to conversion. But one we want to talk about today is a call extension. You know, the number that displays a business’s phone number with their ad when a consumer conducts a search result.

If you don’t know what a call extension is or merely recollect what it looks like, you aren’t using it. And that means you are missing out on conversion opportunities.