Pay-Per-Click Rapid Market Validation: If You Build It, Will They Come?

Your consumer has a problem, and you believe you have the perfect product solution. However, before you throw resources into a prototype, you want to know whether there is a stable market for it.

You don’t have funds to go the traditional market validation route, which could take 60 days or more to have a consulting firm validate your product idea. If there is no market, you’ve just wasted thousands of dollars. Your dreams of being a successful solopreneur could be over.

The road to startup is grueling.

What has brought many young companies to their knees has been not finding enough customers who want to buy their solution and not locking down the right talent who can help them deliver that solution to their customers.

Attracting and retaining customers, as well as putting A-players on your payroll, requires time, money and other resources your business is limited on.

But there is a way to get both customers and talent without incurring all the risk. It’s called revenue share.

As a small team, it might seem like you are stuck in an endless loop of tasks—there just aren’t enough people to distribute the workload, and you find yourself wearing multiple hats. Often this switching cost bleeds your team’s total capacity.

Take for instance lead nurturing. You can spend months, even a year or more, crafting and sending personalized pieces of information to each consumer based on their needs, interests, and buying phase—all in the hopes of closing the deal.

You want your small business to grow. In fact, you are doing everything imaginable—working long hours, brainstorming marketing strategies, and learning how to build a PPC campaign. Yet, you continue to feel like you’re spinning your wheels.

The digital marketing strategies you’ve invested time and money into aren’t working. Or, perhaps you have no clue where to look to see if they are.

This is a problem many single owners and small- to medium-sized enterprises face as they grow their business.

You are not alone.

Whether you’re new to content marketing or have been in the game for a while, as a marketer, chances are you face the same problem we all do: trying to get by with an unfocused and scattered content strategy.

“What new content pieces should we create this quarter? Has our content become stale and monotonous? Are we even speaking to the right people with our content?”

These questions are asked by every marketing team at one point or another.