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10 SEO Tips for Healthcare and Biotech Business Growth

As a biotech startup, your marketing inevitably rubs against a significant problem: exposure. Explaining what exactly you do can be difficult, especially if you're positioning yourself in a niche that has not yet become an established product category.

Inbound Marketing for Biotech: What You Need to Know

As a startup within the biotech industry, what are your priorities? If you're like most organizations in a similar situation, you're probably looking to grow by attracting both investors and potential customers (business or consumers).

The problem: what you do is not necessarily easy to explain. To someone not familiar with the field, understanding a life science company requires effort. Your marketing strategy faces the yeoman's challenge of not just promoting your brand, but having to explain what that brand is in the first place.

5 Actionable SEO Tips for Professional Services Firms

How many competitors does your firm have? It's likely a high number, and that number is probably only growing.

That is the nature of things for today’s small businesses: consumers have more options than ever before. While this is great for the customer, it’s not so great for the businesses who strive to stand out.

Maybe you have the best medical practice in the area. Maybe your law firm provides the best service. Maybe your bookkeepers have the fastest turnaround time. How would anyone know?

How to Visualize Your Content Strategy with Story Mapping

Whether you’re new to content marketing or have been in the game for a while, as a marketer, chances are you face the same problem we all do: trying to get by with an unfocused and scattered content strategy.

“What new content pieces should we create this quarter? Has our content become stale and monotonous? Are we even speaking to the right people with our content?”

These questions are asked by every marketing team at one point or another.

10 Smart Marketing Automation Tips for Healthcare

Working in healthcare means you have a unique relationship with your "customers." They aren't just people you hope will come back to you for future interactions. They're patients who need information from you: how to take care of post-procedure bodies, when to come back in or call if they're experiencing procedures or problems, and regular reminders of how often they should actually be visiting your office for routine exams and follow-up appointments.

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