Blog

Title Icon

Visualizing Your Personal Growth: Life Story Mapping

Planning for a new year, new you and feeling lost with too many options? You’re not alone.

With so many options on how to redefine yourself each year, the plenitude of FOMO-driven inspiration from social media, and quite simply too little time to live out every possibility—it’s easy to get lost and overwhelmed before the next year even starts.

Title Icon

Building Customer Profiles with Persona Story Mapping

Buyer Persona cards are dead—long live Persona Story Maps!

It’s time you level up with Persona Story Maps and bring your consumers to life in a more personal way. These 2-D live documents allow you to surface and document consumers emotional and physical journey as they pass through your sales funnel.

With their mental condition and physical touch points before you, you and your team can then strategize every step of their journey how your content and digital channels will be used to attract, retain, and guide them through your funnel at a quicker rate.

Title Icon

Account-Based Customer Profiles with Orgonza Story Mapping

Knowing your target customer’s needs is the lynchpin for successful sales. If you have a great product, but the prospect on the other side of the table doesn’t have the pain your product or service is built to heal, where does that leave you?

We have found that modeling the complex needs of people, or personas, is hard—there are emotional components that drive us to build things like Persona Story Maps and persona cards, but what are we to do with organizations when we’re focused on account-based customer sales?

Title Icon

How to Leverage Digital Strategy Maps for Agile Marketing

I want to share with you how our agile marketing team works. We’ve found a ton of operational efficiency for our marketing services by leveraging agile methodologies and story mapping tools we had traditionally only used for web development and product design.

By making this shift, our processes and mapping tools are now our greatest assets.

After reading this, I hope you can adopt these strategies for yourself, so you too may find cohesion across your disparate digital channels and more effectively define valuable campaigns for your team.

Let’s dive in.

Title Icon

Agile Content Marketing with Content Strategy Mapping

Too often, business owners fall back on a common misconception: “Content creation is easy. Simply choose a topic you think will hit home with your target audience and write about it.”

The problem here is creating engaging content your customers find valuable, and also driving results on your bottom line, is not that simple.

You need a plan and a guide for how those content assets are drive business initiatives forward and engage customers to the point of conversion.

“But we have an editorial calendar?”

Title Icon

How We Built a Content Strategy Story Map for Backdrop CMS

When Backdrop CMS came to Facet, they were in need of a clear, well-documented content strategy. Up until that point, the direction of their content was largely guided by weekly meetings. Because those internal discussions were constantly changing, they were left with inconsistencies and an unstructured content direction.

We helped them build a unified content strategy that would span across their organization and sync a variety of complex voices.

Title Icon

Why Call Extensions Are Crucial to Paid Search

When it comes to paid search ad campaigns, there are several paths to conversion. But one we want to talk about today is a call extension. You know, the number that displays a business’s phone number with their ad when a consumer conducts a search result.

If you don’t know what a call extension is or merely recollect what it looks like, you aren’t using it. And that means you are missing out on conversion opportunities.

Title Icon

How to Craft Agile Business Plans with Business Strategy Maps

Today, I want to share with you how our agile business planning works, so you too may find cohesion across your strategic business units, and unify your team around the true priorities for your business in an agile fashion.

Title Icon

How Machine Intelligence Will Help Refine Your Automated Email Campaign

Films dating back as far as 1927 (and perhaps beyond) predicted machine intelligence would be the future. But for as many who saw the vision, there was an equal number who believed the forecast was soundless—how could a machine possibly replicate and surpass the intelligence of the human who created it?

Fast-forward to 2017, and we find two things: machine intelligence is here and rising, and it’s quite capable of learning at a much faster rate than us.

Title Icon

The Fundamentals of a High-Converting Lead Form

You have a sales goal, but in order to meet that objective, you need to increase the number of leads generated through form fills.

Thus far it hasn’t been easy. You are pulling in leads, just not nearly enough to have a positive impact on your bottom line. Somehow your forms aren’t cutting it, and you can’t understand why.

You need the building blocks of a high-converting lead generation form.

Pages