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Increase Your Marketing Automation Conversions with Data

Marketing automation can be a great asset to small businesses. Rather than having to manually touch and build every single marketing tactic, you can sit back, relax, and enjoy the results come in.

That hypothetical, of course, is not always realistic. Far too often, marketers automate for the sake of convenience. Instead, they end up with campaigns that spit out irrelevant and even dissonant emails, social media posts, and other content.

8 Biotech Social Media Tips to Eliminate Marketing Waste

You read it everywhere: to be successful in promoting your digital brand, a presence on social media is vital. But does biotech social media work for the industry? And, just as crucially, are you just wasting your time trying to take advantage of a tactic that simply doesn't make much sense for your industry?

The answer to that question depends entirely on your approach.

6 Easy Wins to Improve Your Law Firm Lead Generation

Law firm marketing and lead generation is notoriously difficult. Thanks to the high level of competition, law-related keywords rank among the most expensive on Google, with the word attorney costing more than $47 for a single click. And that's before we even get into the significant time required to build a marketing strategy that sets you apart from competitors who, in the eyes of your audience, are just like you.

10 Law Firm Content Marketing Ideas You Need to Try

As you start on your journey of content marketing for your law firm, you know you need high-quality content that will be useful and interesting to your potential clients.

Unfortunately, coming up with content ideas off the top of your head can be a challenge--especially if you're in a crunch to get started or are trying to come up with a content calendar for the year.

7 Ways to Measure Your Real Estate Marketing Strategies

Make no bones about it, if you are a lone real estate agent, you need a marketing strategy in order to generate inbound leads and turn those leads into customers. But have you looked at how you measure up lately?

Through data insights you can determine exactly how well your real estate marketing strategy is performing. This gives you the flexibility to change course on the ones that are not working well and throw additional energy behind those that are, or at the very least maintain them.

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