What does your product actually do?

Any startup in the biotech and life sciences space will be familiar with this question. Let's be honest: the biggest challenge in growing your business in this industry tends to be educational.

If you cannot convince investors and potential customers about both your uniqueness and your worth, you may as well pack it up.

Fortunately, marketing challenges are far from marketing impossibilities. Educating your audiences about the exact nature and benefits of your product is absolutely possible--you just have to know how.

As a new real estate agent, a strong social media presence is critical to effectively branding yourself and your business. If you think it’s not worth it, we ask you reconsider.

In many ways, the real estate agency comes down to survival of the fittest. If, as a small agency or individual real estate broker, you cannot compete against the big dogs, you may as well pack up. You need to be heard, breaking through the clutter to offer your services to home buyers and sellers when they most need them.

That means focusing your budget and attention on marketing your expertise. But what do you do if already established, larger firms with bigger marketing budget are doing the same?

The answer is simple: do it better.

As an open-source project, Mautic offers a fresh option for small businesses (and large enterprises) looking to get into marketing automation.

We’ve written at length about how open-source makes marketing automation better. The solution is flexible, affordable and backed by a passionate community that strives to make Mautic the best marketing automation solution out there.

Content marketing works. But if you keep throwing money at the concept without seeing results, that general truth probably means little to your business.

Especially when marketing a small business, resources tend to be limited. Can you really afford spending your marketing budget on a long campaign with no idea on whether it will actually succeed and with no opportunities for adjustment in the process?

Probably not.